British Road Sign Project

To celebrate the 50th anniversary of the British road sign — Made North gathered leading artists and designers to transform the triangle, circle and square signs so many of us encounter on a daily basis. More than thirty of these new signs were displayed at the Design Museum, including work by Sir Peter Blake, Sir Terence Conran, Sir Kenneth Grange, Betty Jackson and Julian Opie.

Our solution was to celebrate the colourful British roads using colourful 3M reflective tape.

Exhibited: Design Musuem, London
Photography: Will Ireland

Previous Project: Enemy House