D&AD / Taschen

Book design for D&AD and Taschen about how the best advertising writers in the world write their advertising. Because the subject matter is all about reading, the cover design was created at an eye-tracking lab. The design uses real eye tracking data of someone reading the book title.

Creative Direction: Paul Belford
Agency: This is Real Art
Award: D&AD 2012 (In Book)
Eye tracking: University of London
Buy Here: D&AD, The Copy Book

Previous Project: Enemy House