hub by Premier Inn

Art direction, design and brand guidelines for hub by Premier Inn.

The work includes the award-winning smart lift where bespoke messaging runs across a mirrored glass within the lift. The lift is smart and connected. It knows what day it is, what time you get in and even how nice you look.

Award: TDC (NY)
Animation: Alex Dobbin
Copywriting: Total Content
Photography: Robin Gautier 

Previous Project: Enemy House